Aggregate Marketing Spend Data with Custom Pivots & VLOOKUPs in Google Sheets

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This workflow transforms raw marketing data from Google Sheets into a pivot-like summary table. It merges lookup data, groups spend by name, and appends the results into a clean reporting tab — all automatically, without needing to manually build pivot tables in Sheets. 🧑‍💻 Who’s it for Marketing analysts who track channel spend across campaigns Small businesses that rely on Google Sheets for reporting Teams that need automated daily rollups without rebuilding pivot tables manually ⚙️