Overview
Overview In cold email campaigns, the lead's company name is the 2nd most frequently inserted variable after their first name. They're critical for effective cold email personalization. However, company names are often messy and can contain taglines, legal suffixes (e.g. LLC, Inc.), and other variations that would never be written out by a human in an email. If your email starts with "I came across Techwave Solutions LLC on LinkedIn...", it's a dead giveaway that you're sending a tempalted emai