Who’s it for
Who’s it for Problem: Your ads and GA4 often optimize to shallow web events (form fills), while the real value sits in Pipedrive (Qualified, Closed Won). That gap means bidding chases cheap leads instead of revenue. Solution: This template turns Pipedrive deal milestones into server-side GA4 events (via Measurement Protocol), matched to the original visitor by client_id—no external database. You mark them as Key events in GA4 and, when ready, import them into Google Ads. Business value: Ads c