Daily Competitor Research Automation using SerpAPI, Google Sheets & Airtable

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How it works This workflow automatically collects a list of companies from Google Sheets, searches for their competitors using SerpAPI, extracts up to 10 relevant competitor names with source links, and logs the results into both Google Sheets and Airtable. It runs on a set schedule, cleans and formats the company list, processes each entry individually, checks if competitors exist, and separates results into successful and “no competitors found” lists for organized tracking. Step-by-step 1. Tr